Asien-Pazifik Neuseeland Neuseeland Export-KoordinatorBott Storage Systems13 Kaurna Ave, Edinburgh Parks, Süd Australien, ++61 (8)

Japan is a country that boasts a high spending power, even during phases of economic decline. Consequently, toy purchases recorded by the brick-and-mortar retail trade continue to decline. For a long time, Japan was considered a homogenous society with similar consumer patterns. Japan is the fifth-largest export and import nation.

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The Japanese toy market remains lucrative despite its ageing population. The demand for toys is on the rise. Even though Japan's birth date is low, the buying power per child is very high.

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