When you start a business or decide to introduce new products or concepts, your marketing plan will help you:. Where do they shop? Advertising online ads, TV, radio, print publications, online publications, websites, billboards, business cards Publicity signs, stationery, branding, testimonials, referrals Listings business directories, telephone directories, online listings, association listings Sponsoring research, community events, local charities, sports Networking get feedback from existing and potential customers and other industry players; reach out to the public through online social networks; provide advice on blogs and by speaking at public events; meet industry players at business events Promotions mailouts, samples, freebies, discount coupons, sales, displays Internal marketing employee rebates, sales incentives, referral incentives Public relations and media relations Learn how to spread the word about your business. The executive summary should:.
Omnivore Shore a recovered vegetarian takes on two practicing vegetarians over who should eat what and why. The Benefits and Risks of Raw Milk Host Randy Shore welcomes raw milk activist Jackie Ingram and farmer Alice Jongerden of Home on the Range Dairy.
Do the health benefits of raw milk outweigh the potential risks. Are the benefits proven.