How #LeBronWatch revitalized LeBron James' Nike series

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LeBron James of the Cleveland Cavaliers has plenty of reasons to smile after signing a lifetime endorsement contract with Nike. James entered the NBA in with a $90 million US contract from Nike.

It's assumed that Michael Jordan has at least a de facto agreement for life. Nike has made more versions of James' shoe than for any other athlete outside of Jordan, who is on his 30th Air Jordan.

If it makes sense for us to have a 'Team LeBron,' or whatever the name will be, we'll take a look at it and we'll go from there. As James was completing his final months on his first deal, Nike signed him in March to another nine years. This extension, one source said, will now take LeBron "way beyond his playing years. But Curry's business with Under Armour is still in its infancy, although sell-through of the Curry Two in stores has been very positive.

James' Nike business has been consistent even when things haven't gone smoothly. James didn't wear his LeBron 11 shoe for most of the season because of its fit, but the product still sold well at retail.

In recent years, James have evolved into more of a businessman. To help make this website better, to improve and personalize your experience and for advertising purposes, are you happy to accept cookies and other technologies?

LeBron signs lucrative 'lifetime' deal with Nike Cleveland Cavaliers. Harden's point streak ends due to 'flat' shots Houston Rockets. Dirk scoreless in moving, likely last Boston game Dallas Mavericks.

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